Zlínský kraj / Česko
Zlínský kraj
Discover the Diverse Charms of Zlínský Kraj
Nestled in the southeastern corner of Czechia, Zlínský kraj is a region where rolling hills, lush forests, and historic towns create a tapestry of cultural and natural wonders. The region is anchored by the city of Zlín, famous for its unique functionalist architecture and the legacy of the Baťa shoe empire, which shaped much of the modern city’s character. Beyond Zlín, the region boasts scenic valleys, the UNESCO-listed gardens of Kroměříž, and foothills leading towards the Beskydy Mountains. Zlínský kraj is also renowned for its folk traditions, particularly in the Moravian Wallachia and Slovácko subregions, where you’ll find vibrant costumes, traditional festivals, and a deep-rooted love for folk music and dance. The area’s vineyards and rich gastronomy add to its appeal, making it a captivating destination for travelers seeking both cultural immersion and outdoor adventure.
Safety
Zlínský kraj is considered very safe for travelers. Usual precautions regarding valuables and personal belongings are advised, especially in tourist areas and during festivals.
Visas
As part of Czechia and the Schengen Area, most EU and many non-EU citizens do not require a visa for short stays. Check current requirements based on your nationality before traveling.
Customs regulations
Respect for local traditions is important—dress modestly when visiting churches or attending folk festivals. Greeting with a handshake is standard, and it’s customary to remove shoes when entering private homes.
Prices
Travel costs are moderate; accommodation and dining are generally more affordable than in Prague or Brno. Expect to pay €40–80 per night for mid-range hotels, with hearty local meals available at reasonable prices.
People and nationalities
The population is predominantly Czech, with a strong sense of regional identity tied to Moravian and Wallachian traditions. Locals are generally friendly and proud of their heritage, often participating in folk festivals and traditional crafts.
Weather
The region experiences a temperate continental climate with warm summers and cold, snowy winters. The best time to visit is from late spring to early autumn (May–September), when outdoor activities and festivals abound. Winters are ideal for those interested in skiing in the Beskydy Mountains.
Health
Healthcare facilities are available in major towns like Zlín and Kroměříž, with pharmacies widely accessible. EU citizens can use their EHIC for emergency care.
Food
Valašský frgál
A large, round pastry from the Wallachia subregion, typically topped with fruit, poppy seeds, or sweet cheese, and served as a festive treat.
Slovácký guláš
A regional twist on goulash, this hearty stew features beef, onions, peppers, and paprika, often accompanied by dumplings or fresh bread.
Kyselica
A traditional Wallachian soup made from sauerkraut, potatoes, smoked meat, and cream, offering a warming, tangy flavor.
Trnkový koláč
A sweet pastry filled with plum jam, reflecting the region’s abundant plum orchards and love for homemade preserves.
Moravian wine
The Slovácko area is famous for its vineyards, producing crisp white wines and light reds, often enjoyed in local wine cellars.
Transport
Regional trains
Trains connect major towns like Zlín, Kroměříž, and Uherské Hradiště, offering a convenient way to travel across the region.
Bus network
A comprehensive bus system links smaller villages and rural attractions, ideal for reaching areas not served by train.
Car rental
Renting a car provides flexibility to explore remote countryside, mountain areas, and hidden gems at your own pace.
Cycling routes
Well-maintained cycling paths, particularly along the Morava River and through the wine country, make biking a scenic option.
Regions
Jihočeský kraj
Region
Jihomoravský kraj
Region
Karlovarský kraj
Region
Královéhradecký kraj
Region
Liberecký kraj
Region
Moravskoslezský kraj
Region
Olomoucký kraj
Region
Pardubický kraj
Region
Plzeňský kraj
Region
Praha, Hlavní město
Capital City
Středočeský kraj
Region
Ústecký kraj
Region
Vysočina
Region
Zlínský kraj
Region
What to visit?
Buchlov Castle
One of Moravia’s oldest and most atmospheric castles, known for its exhibitions and legends.
Zlín Bata Skyscraper
A symbol of Zlín’s modernist legacy and industrial heritage, with a rooftop viewpoint.
Lužná u Vsetína Open-Air Museum
The largest open-air museum in Czechia, offering immersive folk experiences and events.
Kroměříž Archbishop's Palace and Gardens
Famed for its historical significance, beautiful gardens, and impressive interiors.
Hostýn Hill Basilica
A spiritual landmark with hiking trails and panoramic vistas.
Pustevny and Radhošť Trail
Offers one of the region’s most beautiful hikes with cultural and natural highlights.
ZOO Zlín-Lešná
One of the best zoos in Czechia, ideal for families and animal lovers.
Velehrad Basilica
An important spiritual and historical destination in Moravia.
Pulčínské skály
A natural wonder and hidden gem in the Beskids, ideal for outdoor enthusiasts.
Modrá Archeoskanzen
Brings early Slavic history to life with hands-on experiences for all ages.
Rozhledna Brdo
A popular hiking destination with sweeping panoramas of the region.
Spa Luhačovice Colonnade
One of Czechia’s most famous spa resorts, perfect for relaxation and people-watching.
Květná zahrada (Flower Garden)
A masterpiece of baroque garden art, ideal for a peaceful stroll.
Vsetín Castle
Combines architectural beauty with engaging regional exhibitions.
Jurkovič House
An architectural jewel and symbol of Luhačovice’s spa heritage.
Skanzen Strážnice
A living window into traditional rural culture and customs.
Buchlov Castle
One of Moravia’s oldest and most atmospheric castles, known for its exhibitions and legends.
Zlín Bata Skyscraper
A symbol of Zlín’s modernist legacy and industrial heritage, with a rooftop viewpoint.
Lužná u Vsetína Open-Air Museum
The largest open-air museum in Czechia, offering immersive folk experiences and events.
Kroměříž Archbishop's Palace and Gardens
Famed for its historical significance, beautiful gardens, and impressive interiors.
Hostýn Hill Basilica
A spiritual landmark with hiking trails and panoramic vistas.
Pustevny and Radhošť Trail
Offers one of the region’s most beautiful hikes with cultural and natural highlights.
ZOO Zlín-Lešná
One of the best zoos in Czechia, ideal for families and animal lovers.
Velehrad Basilica
An important spiritual and historical destination in Moravia.
Pulčínské skály
A natural wonder and hidden gem in the Beskids, ideal for outdoor enthusiasts.
Modrá Archeoskanzen
Brings early Slavic history to life with hands-on experiences for all ages.
Rozhledna Brdo
A popular hiking destination with sweeping panoramas of the region.
Spa Luhačovice Colonnade
One of Czechia’s most famous spa resorts, perfect for relaxation and people-watching.
Květná zahrada (Flower Garden)
A masterpiece of baroque garden art, ideal for a peaceful stroll.
Vsetín Castle
Combines architectural beauty with engaging regional exhibitions.
Jurkovič House
An architectural jewel and symbol of Luhačovice’s spa heritage.
Skanzen Strážnice
A living window into traditional rural culture and customs.
Buchlov Castle
One of Moravia’s oldest and most atmospheric castles, known for its exhibitions and legends.
Zlín Bata Skyscraper
A symbol of Zlín’s modernist legacy and industrial heritage, with a rooftop viewpoint.
Lužná u Vsetína Open-Air Museum
The largest open-air museum in Czechia, offering immersive folk experiences and events.
Kroměříž Archbishop's Palace and Gardens
Famed for its historical significance, beautiful gardens, and impressive interiors.
Hostýn Hill Basilica
A spiritual landmark with hiking trails and panoramic vistas.
Pustevny and Radhošť Trail
Offers one of the region’s most beautiful hikes with cultural and natural highlights.
ZOO Zlín-Lešná
One of the best zoos in Czechia, ideal for families and animal lovers.
Velehrad Basilica
An important spiritual and historical destination in Moravia.
Pulčínské skály
A natural wonder and hidden gem in the Beskids, ideal for outdoor enthusiasts.
Modrá Archeoskanzen
Brings early Slavic history to life with hands-on experiences for all ages.
Rozhledna Brdo
A popular hiking destination with sweeping panoramas of the region.
Spa Luhačovice Colonnade
One of Czechia’s most famous spa resorts, perfect for relaxation and people-watching.
Květná zahrada (Flower Garden)
A masterpiece of baroque garden art, ideal for a peaceful stroll.
Vsetín Castle
Combines architectural beauty with engaging regional exhibitions.
Jurkovič House
An architectural jewel and symbol of Luhačovice’s spa heritage.
Skanzen Strážnice
A living window into traditional rural culture and customs.
History
Early Slavic settlements are established in the area, laying the foundation for the region’s future development.
Kroměříž is first mentioned in historical records, becoming an important ecclesiastical and cultural center.
The town of Kroměříž is sacked during the Thirty Years’ War, leading to significant reconstruction and baroque development.
Tomáš Baťa founds the Baťa shoe company in Zlín, transforming the town into a major industrial and architectural hub.
Zlín is renamed Gottwaldov after the Communist leader Klement Gottwald, reflecting post-war political changes.
After the Velvet Revolution, the city’s original name, Zlín, is restored and the region undergoes democratic and economic reforms.
The Gardens and Castle at Kroměříž are designated as a UNESCO World Heritage Site, highlighting the region’s cultural significance.
Activities
Tour the Baťa Skyscraper and Functionalist Zlín
Explore Zlín’s unique functionalist architecture, including the iconic Baťa Skyscraper with its elevator office and panoramic views.
Visit the Kroměříž Castle and Gardens
Stroll through the UNESCO-listed Baroque palace and its exquisite flower and pleasure gardens, a masterpiece of landscape design.
Hike in the Beskydy Mountains
Enjoy well-marked trails, scenic vistas, and traditional mountain chalets in the eastern foothills of the region.
Experience Moravian Folk Festivals
Participate in lively traditional festivals in towns like Uherské Hradiště, with music, dance, and colorful costumes.
Sample Local Wines in Slovácko
Take a guided tour of family-run vineyards and wine cellars in the Slovácko subregion, renowned for its white varietals.