LEGOLAND Billund Resort
Syddanmark
LEGOLAND Billund Resort, opened on June 7, 1968, is the original LEGOLAND park located in Billund, Denmark, adjacent to the LEGO factory and Billund Airport. It was created to promote the LEGO toy brand and has grown into Denmark's largest tourist attraction outside Copenhagen, welcoming over 50 million visitors since its opening. The park spans 45 acres and features 11 themed areas including Miniland, where millions of LEGO bricks recreate famous landmarks and cities. Other areas like Duplo Land, Adventure Land, LEGOREDO Town, and Pirate Land offer rides and attractions catering to families and children of all ages. The park is renowned for its creative use of LEGO bricks in rides, play areas, and detailed models. Throughout its history, LEGOLAND Billund has expanded and modernized, maintaining its appeal with new attractions such as the Minifigure Speedway roller coaster. Today, it remains a vibrant destination combining entertainment, education, and the iconic LEGO experience in a unique theme park setting.
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Tip: For the best experience, visit during weekdays outside of Danish school holidays to avoid crowds. Purchase tickets or season passes online in advance to save money and guarantee entry, especially during peak summer months. Families with children under 12 can benefit from special offers including free 2-day tickets for kids when booking stays at the LEGOLAND hotels. Arrive early to explore popular attractions like Miniland and the new Minifigure Speedway before queues build. Comfortable shoes and weather-appropriate clothing are recommended as the park covers a large area with outdoor and indoor attractions.
Interesting facts
- •LEGOLAND Billund was the first LEGOLAND park in the world, opening in 1968.
- •Miniland features millions of LEGO bricks recreating famous landmarks and cities from Denmark, Germany, and England.
- •Over 50 million guests have visited LEGOLAND Billund since its opening.
- •The park has expanded from its original 14 acres to 45 acres today.
- •LEGOLAND Billund is Denmark's largest tourist attraction outside Copenhagen and the most visited in Jutland.
- •In 2024, a fire damaged parts of the Miniland attraction, destroying several replicas of famous buildings.
- •The park includes a new Peppa Pig themed playground opened in 2024 as part of a partnership with Hasbro and Merlin Entertainments.
History
LEGOLAND Billund was founded in the 1960s by Godtfred Kirk Christiansen, son of LEGO's founder Ole Kirk Christiansen, to promote the LEGO brand.
Opening in 1968 next to the LEGO factory, it featured the innovative Miniland area designed by sculptor Dagny Holm.
The park quickly became a success, attracting hundreds of thousands of visitors in its first season.
Over the decades, it expanded with new themed areas such as LEGOREDO Town in the 1970s and Pirate Land in the 1990s.
Ownership shifted in 2005 when Merlin Entertainments took over operations, with LEGO retaining a stake.
The park continues to evolve, recently adding new rides and play areas while preserving iconic elements from its origins.
Place Guide
Miniland1968
The central and iconic area of LEGOLAND Billund, Miniland features detailed miniature models of famous cities, landmarks, and landscapes constructed from millions of LEGO bricks. It includes Danish towns like Viborg and Kolding, as well as castles and future cityscapes. This area showcases the creativity and craftsmanship behind LEGO model building.
Adventure Land
A themed area featuring thrilling rides such as the wild mouse roller coaster 'X-treme Racers', the jungle-themed 'Jungle Racers' jet ski ride, and 'The Temple' indoor laser shooting ride set in ancient Egypt. It also includes interactive games, gift shops, and restaurants, providing excitement for older children and adults.
Duplo Land
Designed for young children aged 2-6, Duplo Land features gentle rides like the Duplo Train and Duplo Planes, as well as play areas such as the Duplo Playhouse where children can build with large LEGO bricks and engage in role-play activities. This area emphasizes safe, imaginative play for toddlers and preschoolers.
Peppa Pig Playground2024
Opened in 2024, this new play area is themed around the popular children's television series Peppa Pig. It is part of a partnership between LEGO, Hasbro, and Merlin Entertainments and offers interactive play opportunities for young visitors.
Minifigure Speedway2026
Introduced in 2026, Minifigure Speedway is Denmark's first dueling roller coaster that runs both forwards and backwards. Riders join one of two LEGO Minifigure racing teams in a competitive and thrilling experience, marking a new highlight attraction at LEGOLAND Billund.
Contact
Phone: 79 50 17 17
