Amarelli Licorice Museum
Calabria
The Amarelli Licorice Museum, located in Rossano, Calabria, is Italy's sole museum dedicated to the history and production of licorice. Established in 2001, it displays tools, documents, and artifacts related to the extraction and processing of Glycyrrhiza glabra roots, which produce licorice. The museum chronicles the Amarelli family's three-century-long involvement in licorice manufacturing, featuring agricultural equipment, manuscripts, and traditional clothing. Visitors can explore the historic "Concio" building from 1731, which illustrates the evolution of licorice production from past to present. The museum offers guided tours in multiple languages, immersing guests in the aromatic environment of licorice processing. A unique open-air exhibition of industrial relics and a Museum Café complete the experience, allowing visitors to taste various licorice products. The auditorium "Alessandro Amarelli" hosts cultural events, making the museum a vibrant center of heritage and community life.
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Astuce: Plan your visit during weekdays to avoid crowds and enjoy a more intimate experience. Guided tours are available in Italian, English, French, German, and upon request in Russian, Spanish, and Portuguese. Booking tickets in advance is recommended, especially for group visits. The museum shop offers a variety of licorice products, and visitors can benefit from discounts for students and seniors. Don't miss tasting the different flavored licorices at the Museum Café after the tour.
Faits intéressants
- •The Amarelli Licorice Museum is the only museum in Italy dedicated exclusively to licorice.
- •In 2001, the museum won the Guggenheim Impresa & Cultura award recognizing its cultural significance.
- •In 2004, the Italian postal service issued a commemorative stamp featuring the museum as part of the series celebrating Italy's artistic and cultural heritage.
- •The museum is the second most visited business museum in Italy, attracting 55,000 visitors in 2016, after the Ferrari Gallery in Maranello.
- •The "Concio" building dates back to 1731 and is a central historical structure within the museum complex.
Histoire
The Amarelli family's licorice production dates back approximately a millennium, with significant developments over the centuries.
In 1731, they founded the "Concio," a proto-industrial plant for extracting licorice juice.
The factory was famously depicted in 1789 by the Abbot of Saint-Non.
In 1907, Nicola Amarelli introduced steam power, modernizing and mechanizing the production process.
The museum itself was inaugurated in 2001 and has since become a cultural landmark, receiving recognition such as the Guggenheim Impresa & Cultura award the same year.
The Amarelli archive, preserving documents from 1445 to 1986, was declared of high historical interest by the Italian Ministry of Cultural Heritage in 2012.
Guide du lieu
The Concio Building1731
Constructed in 1731, this proto-industrial facility was used for transforming licorice roots into licorice juice. It represents the core of the museum experience, illustrating the historical production process.
Open Air Museum
An outdoor exhibition area displaying unique industrial relics from the licorice production process, providing insight into historical machinery and tools.
Museum Café and Liquorice Shop
A place to taste and purchase various licorice products, including pure licorice sticks, flavored varieties with mint, anise, orange, lemon, and violet, as well as delicately colored confetti.
Auditorium "Alessandro Amarelli"late 18th century
A large hall with over 100 seats, historically part of the late 18th-century complex, now serving as a cultural venue for events and gatherings associated with the museum.
Contact
Téléphone: 0983 511219
