Aurum – La Fabbrica delle Idee
Abruzzo
Aurum – La Fabbrica delle Idee is a museum and cultural center located in Pescara, Abruzzo, Italy. It occupies the historic building that once housed the distillery producing Aurum, a renowned local liqueur made from brandy and orange infusion, with a 40° alcohol content. The distillery was originally built in the 1930s with a distinctive horseshoe-shaped structure designed by architect Giovanni Michelucci, exemplifying industrial architecture of the era. Aurum liqueur was created in the early 20th century by Amedeo Pomilio, who named it with inspiration from the Latin words 'aurum' (gold) and 'aurantium' (orange), with the suggestion of poet Gabriele D'Annunzio. Production began in 1925 and continued in Pescara until the 1970s, when it moved to nearby Città Sant'Angelo and later to Saronno. After years of abandonment, the historic distillery building was restored and transformed into a vibrant center for cultural events and exhibitions, celebrating the region's heritage and the story of Aurum. The center also preserves archival materials and advertising posters related to the liqueur's history, many of which are kept at the State Archive of Pescara.
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Astuce: Visitors are advised to check the opening hours on the official website before planning their visit. The best time to explore Aurum – La Fabbrica delle Idee is during cultural events or exhibitions hosted in the center. Booking tickets or guided tours in advance is recommended, especially during peak tourist seasons. Discounts may be available for students, seniors, or groups. The center offers a unique insight into local industrial heritage and the famous Aurum liqueur, making it a must-see for those interested in Abruzzo's cultural history.
Faits intéressants
- •The name 'Aurum' combines Latin words 'aurum' (gold) and 'aurantium' (orange), reflecting the liqueur's golden color and orange flavor.
- •The distillery building was designed by renowned architect Giovanni Michelucci in the 1930s, featuring a horseshoe-shaped structure.
- •The historic distillery was abandoned for years before being restored and repurposed as a cultural center.
- •Archival materials and advertising posters related to Aurum liqueur are preserved at the State Archive of Pescara.
Histoire
The Aurum liqueur was created in the early 1900s by Amedeo Pomilio, who named it inspired by Latin words meaning gold and orange, with poet Gabriele D'Annunzio's input.
Industrial production started in 1925, and the distillery building was constructed in the 1930s, designed by Giovanni Michelucci.
Production moved from Pescara to Città Sant'Angelo in the early 1970s and later to Saronno in 2013.
The original distillery in Pescara was abandoned for years before being restored and converted into a cultural center hosting events and exhibitions.
Guide du lieu
Historic Distillery Building1930s
The original Aurum distillery building, constructed in the 1930s with a unique horseshoe-shaped design by Giovanni Michelucci, showcasing industrial architecture of the period.
Exhibition Spaces
Modernized areas within the former distillery now used for cultural events, exhibitions, and conferences that celebrate local heritage and the story of Aurum liqueur.
Contact
Téléphone: 085 454 9508