Garoto Chocolate Factory
EspĂrito Santo
The Garoto Chocolate Factory, located in Vila Velha, EspĂrito Santo, Brazil, is one of the largest and most traditional chocolate producers in Latin America. Founded in 1929 by German immigrant Heinrich Meyerfreund, the company began with mint candies and expanded into chocolate production by 1934, establishing a modern factory that remains operational today. Garoto is renowned for its diverse range of products including chocolate bars, bonbons, Easter eggs, and culinary chocolates, distributed in over 50 countries. Since its acquisition by NestlĂ© in 2002, the company has maintained a strong presence in the Brazilian market, sponsoring major events like the 2013 Confederations Cup and the 2014 FIFA World Cup. Visitors to the factory can embark on a multisensory journey through the chocolate-making process, learning about the origins of cocoa and Garoto's evolution. The site also features a dedicated store offering a variety of chocolates, gifts, and souvenirs, making it a unique destination for chocolate lovers and tourists alike.
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Tip: For the best experience, visit the Garoto Chocolate Factory during weekdays to avoid crowds and enjoy the full guided tour. It is advisable to book tickets in advance through their official website to secure your spot. The factory offers an exclusive store where visitors can purchase a wide range of Garoto chocolates and souvenirs. Check for any seasonal promotions or special events that may enhance your visit.
Interesting facts
- •Garoto is one of the ten largest chocolate manufacturers worldwide and the largest in Latin America.
- •The company started by selling candies at local tram stops in Vila Velha before expanding across Brazil.
- •Garoto sponsored the official chocolate for the 2013 FIFA Confederations Cup and the 2014 FIFA World Cup held in Brazil.
- •The factory offers a multisensory tour showcasing the chocolate production process from cocoa origins to finished products.
- •Garoto has a tradition of annual limited edition branding called 'Guri' in southern Brazil, linking to regional culture.
History
Garoto was founded in 1929 by Heinrich Meyerfreund in a small warehouse in Vila Velha, EspĂrito Santo, initially producing mint candies.
By 1934, the company expanded into chocolate production with new machinery and a modern factory in the GlĂłria neighborhood.
In 1938, entrepreneur GĂĽnther Zennig joined, bringing investments that modernized and expanded operations.
In 2002, Nestlé acquired Garoto, but due to antitrust concerns, the integration was delayed until 2016 when regulatory conditions allowed a full merger after divestitures.
Throughout its history, Garoto has grown to become one of Brazil's leading chocolate manufacturers with a significant international presence.
Place Guide
Chocolate Production Tour
An immersive multisensory experience guiding visitors through the entire chocolate-making process, from cocoa bean origins to the final product, highlighting traditional and modern techniques used by Garoto.
Garoto Brand Museum1929-present
Exhibition area presenting the history of Garoto, its iconic products like the Caixa Amarela and Serenata de Amor, and its evolution within the Brazilian chocolate industry.
Official Garoto Store
A dedicated retail space within the factory premises offering a wide variety of Garoto chocolates, gift boxes, souvenirs, and limited edition products for visitors to purchase and take home.
Contact
Phone: (27) 2018-2434